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Transmedia, also known as “transmedia storytelling,” is the technique of telling a single story across multiple media platforms. Each platform—for example, television, videogame, or website—offers a distinct element that contributes to the user’s understanding of the overall story.

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Transmedia, also known as “transmedia storytelling,” is the technique of telling a single story across multiple media platforms. Each platform—for example, television, videogame, or website—offers a distinct element that contributes to the user’s understanding of the overall story.