Professional Development

NAA publishes fresh, new content every week covering a wide variety of topics related to the field of aftershool. In addition, NAA offers a variety of opportunities for virtual professional development (PD) through meaningful content, conversations and connections. Click here to see full descriptions of virtual PD offerings.

For over 30 years, members of the afterschool profession and afterschool stakeholders, like you, have gathered together—in community—at NAA Convention for sharing, learning, inspiration and connection.

Published in News

Those end-of-year events are sneaking up on schools with AP exams, proms and graduation right around the corner. What's next? Summer programs!

Families are the pillars of afterschool organizations. Their satisfaction with their overall experience will have a significant impact on your enrollment numbers next session.

Tuesday, 13 March 2018 09:53

Your Guide to Summer Learning Recruitment

Research shows that students with high attendance in quality summer learning programs gain an advantage in math and reading—but getting kids to sign up for voluntary learning programs isn't easy.

Tuesday, 06 March 2018 15:53

4 Tips to Keep Your Post-Convention Mojo

This is a popular season for conventions, conferences and trade shows.

Published in AfterSchool of Thought
Thursday, 05 October 2017 00:00

4 Marketing Lessons from Halloween Decorating

Ever since my kids were old enough to notice, I've decorated our home for Halloween. Truthfully, I never was a huge fan of the holiday, but my boys and their friends love it—and I know there are only so many years left that they will.

Published in AfterSchool of Thought
Friday, 14 April 2017 00:00

First Things First: Know Your Audience

If you were to spend any significant amount of time with me in marketing meetings brainstorming, it's likely you'd eventually hear me blurt out "Audience first!" It's one of my favorite quotes.

Published in AfterSchool of Thought

You already know the importance of marketing to moms for your program. But did you know that today's millennial mom manages quite differently than the moms of even a few years ago?

They control $200 billion in discretionary income and make eighty-three percent of their family's spending decisions. They are busy and efficient, digitally connected, and passionate about what's important to them.