Professional Development

NAA publishes fresh, new content every week covering a wide variety of topics related to the field of aftershool. In addition, NAA offers a variety of opportunities for virtual professional development (PD) through meaningful content, conversations and connections. Click here to see full descriptions of virtual PD offerings.

3 Tips to Boost Enrollment in Your Afterschool Program

Families are the pillars of afterschool organizations. Their satisfaction with their overall experience will have a significant impact on your enrollment numbers next session.

If you're looking to boost participation, here are three easy strategies that will bring about positive returns.

1. A great way to generate buzz about the programs you offer is by holding a Friends and Family Day, which gives your current families the chance to help you market your organization's strengths in a noncommittal environment.

2. You can gain more visibility by starting a referral program, attending community functions and even offering birthday party packages.

3. To cut through the digital clutter and make your online presence stand out, make sure your website SEO and mobile optimization are top-notch.

These methods will not only help you increase exposure and build up a name for your program in the community, but you'll also benefit from a steady stream of new families in the long run.

Amilia online marketing for afterschool

Looking for more marketing ideas for your afterschool program? Digital marketing is a must-have for promoting your program or services and optimizing your online presence is also critical to a program’s overall success. The “The Beginner’s Guide to Online Marketing for Afterschool Programs” gives you the rundown on the four main areas of digital marketing, plus do-it-yourself tools to help you become a digital marketer.

Download—Free Marketing Tool!


If you're ready to take your afterschool association to the next level, find out how Amilia can help streamline your day-to-day tasks and leave you with more time to focus on what really matters: the families! Contact for more information.