Content marketing is a popular buzz phrase these days and for good reason. As traditional marketing becomes less and less effective, organizations must focus on creating and distributing content that attracts and retains audiences.
WOW! What an amazing four days at the NAA 2018 Annual Convention in Atlanta! Here are some of the highlights.
Ever since my kids were old enough to notice, I've decorated our home for Halloween. Truthfully, I never was a huge fan of the holiday, but my boys and their friends love it—and I know there are only so many years left that they will.
Have you heard of the "Summer Slide?" You probably have if you're a parent—and you most definitely have if you work in education.
If you were to spend any significant amount of time with me in marketing meetings brainstorming, it's likely you'd eventually hear me blurt out "Audience first!" It's one of my favorite quotes.
Lately I've had some great conversations with organizations who are considering marketing their offerings to the afterschool market. They've had success in other educational markets and see afterschool as a viable opportunity.
In honor of Afterschool Professionals Appreciation Week, we reached out to the afterschool community to nominate those who have gone above and beyond their role in the afterschool field. These superheroes truly represent the Heart of Afterschool!
Just like us, children are interested in the current presidential race. KidsHealth.org asked more than 2,000 children and teens throughout the U.S. what they think about recent presidential election and how it might affect them. A whopping 75 percent of kids and 79 percent of teens answered "yes" when asked whether they thought the outcome of an election would change their lives.
When was the last time you thought about how employees' e-mails represented your program? With the increased use of social media, texting, and Google docs or other project management software, you may have allowed your or your employees' e-mail standards to slide. But be careful: E-mail is still the most used communication tool in business today, which is why sharing e-mail etiquette and format standards is critical.