AfterSchool of Thought

Welcome to the "AfterSchool of Thought," a blog series for those with products and offerings for afterschool programs and the professionals who work in the field.

Wednesday, 03 July 2019 00:00

What Makes a Good Digital Ad

We've all seen those ads while scrolling online that pull us in and makes us want to learn more.

Published in AfterSchool of Thought
Wednesday, 23 May 2018 00:00

Content Marketing Best Practices

Content marketing is a popular buzz phrase these days and for good reason. As traditional marketing becomes less and less effective, organizations must focus on creating and distributing content that attracts and retains audiences.

Published in AfterSchool of Thought
Thursday, 05 October 2017 00:00

4 Marketing Lessons from Halloween Decorating

Ever since my kids were old enough to notice, I've decorated our home for Halloween. Truthfully, I never was a huge fan of the holiday, but my boys and their friends love it—and I know there are only so many years left that they will.

Published in AfterSchool of Thought

Have you heard of the "Summer Slide?" You probably have if you're a parent—and you most definitely have if you work in education.

Published in AfterSchool of Thought
Friday, 14 April 2017 00:00

First Things First: Know Your Audience

If you were to spend any significant amount of time with me in marketing meetings brainstorming, it's likely you'd eventually hear me blurt out "Audience first!" It's one of my favorite quotes.

Published in AfterSchool of Thought

Lately I've had some great conversations with organizations who are considering marketing their offerings to the afterschool market. They've had success in other educational markets and see afterschool as a viable opportunity.

Published in AfterSchool of Thought