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AfterSchool of Thought

Welcome to the "AfterSchool of Thought," a blog series for those with products and offerings for afterschool programs and the professionals who work in the field.

The Reopening of Afterschool (and how you can be a part of it)

Thursday, 04 June 2020 00:00

Recently, I had the privilege of joining several NAA members for "Let's Talk the Future of Afterschool," a Zoom conversation hosted by NAA.

What Makes a Good Digital Ad

Wednesday, 03 July 2019 00:00

We've all seen those ads while scrolling online that pull us in and makes us want to learn more.

Social Media in Afterschool: Tips for Success

Wednesday, 14 November 2018 00:00

Research shows that those who work in education use social media more than the general public.

Content Marketing Best Practices

Wednesday, 23 May 2018 00:00

Content marketing is a popular buzz phrase these days and for good reason. As traditional marketing becomes less and less effective, organizations must focus on creating and distributing content that attracts and retains audiences.

4 Tips to Keep Your Post-Convention Mojo

Tuesday, 06 March 2018 15:53

This is a popular season for conventions, conferences and trade shows.

4 Marketing Lessons from Halloween Decorating

Thursday, 05 October 2017 00:00

Ever since my kids were old enough to notice, I've decorated our home for Halloween. Truthfully, I never was a huge fan of the holiday, but my boys and their friends love it—and I know there are only so many years left that they will.

5 Ways to Beat Summer Slide … In the Workplace

Thursday, 22 June 2017 00:00

Have you heard of the "Summer Slide?" You probably have if you're a parent—and you most definitely have if you work in education.

First Things First: Know Your Audience

Friday, 14 April 2017 00:00

If you were to spend any significant amount of time with me in marketing meetings brainstorming, it's likely you'd eventually hear me blurt out "Audience first!" It's one of my favorite quotes.

Grass Roots Efforts vs. Traditional Marketing – 5 Tips

Friday, 03 February 2017 00:00

Lately I've had some great conversations with organizations who are considering marketing their offerings to the afterschool market. They've had success in other educational markets and see afterschool as a viable opportunity.