Content marketing is a popular buzz phrase these days and for good reason. As traditional marketing becomes less and less effective, organizations must focus on creating and distributing content that attracts and retains audiences.
Ever since my kids were old enough to notice, I've decorated our home for Halloween. Truthfully, I never was a huge fan of the holiday, but my boys and their friends love it—and I know there are only so many years left that they will.
Lately I've had some great conversations with organizations who are considering marketing their offerings to the afterschool market. They've had success in other educational markets and see afterschool as a viable opportunity.