AfterSchool of Thought

Welcome to the "AfterSchool of Thought," a blog series for those with products and offerings for afterschool programs and the professionals who work in the field.

First Things First: Know Your Audience

Friday, 14 April 2017 00:00

If you were to spend any significant amount of time with me in marketing meetings brainstorming, it's likely you'd eventually hear me blurt out "Audience first!" It's one of my favorite quotes.

Grass Roots Efforts vs. Traditional Marketing – 5 Tips

Friday, 03 February 2017 00:00

Lately I've had some great conversations with organizations who are considering marketing their offerings to the afterschool market. They've had success in other educational markets and see afterschool as a viable opportunity.